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Jessie the plush Soft Giraffe will have you dreaming up exciting Safari adventures! A long neck and endearing facial expression make Jessie an enga...

Race to react when you spot a front and butt match! May Contain Butts will keep you on the edge of your seat and have you barking like a dog as you...

With her lovely long-haired coat, Kiki the Ragdoll Cat stuffed animal is extra soft and cuddly! Featuring designer plush materials of cream and whi...

Unlock the secrets of imagination with Real Littles™ Journals, the newest series that offers more than just a place to keep secrets. Each Journal i...

Introducing the NeeDoh Nice Cube! The new squishy, squeezy, square sensation! With the Super Solid Squish! It's the Squish that Resists! Try it and...

Rudie is a Mini Soft Raccoon stuffed animal with a curious personality and an appetite for fun! This usually ends up getting him into trouble but h...

Aquabeads is the Original Water-Activated Bead Craft Kit! Since 2004, children throughout the world have created millions of Aquabeads designs. Pas...

Happy Salmon is a simple, ultra-fast, very silly card game! There are no turns. Players call out the action shown on their cards as fast as they ca...

Woodland charm practically emanates from Fernie, our sweet Mini Soft Fawn stuffed animal! This diminutive baby deer’s seated pose will snuggle ende...

For instant retro vibes, just add water! Watch carefully as this lotus flower fizzer dissolves, because there’s a fun surprise inside. Perfect for ...

Get this bento box full of squishy fidget foods! This little box comes with 2 little squishy dumplings and 2 little squishy sushis. Impossibly cute...

Fan Favorite Cool Cats has gone SUPER!!  Now there's more cat to stretch and squeeze and love!  Super NeeDoh® makes a great gift and is perfect for...

Together, we’re etching our way to a better tomorrow with the sustainable Etch A Sketch, the original magic screen drawing toy for boys and girls a...

Large and stately, Esme the Mauve Unicorn stuffed animal is a graceful fairytale creature who’s certain to please the fantasy lovers in the crowd! ...

The BRUDER police force is being enhanced. BRUDER emergency services will now also be able to police hard-to-reach terrain outside the city limits ...

S'mores are good. Fire is good. Camping.....is for people who aren't me but I support you if that's your thing! I'd rather curl up with a nice plus...

Take your child’s creativity to the next level with the MagnaTiles® Clear Colors 100-Piece Set! Designed for ages three and up, these magnetic toys...

The popular Maxi now comes in a version that is totally ‘LIT’! We added motion-activated light-up LED wheels in several colors that children love. ...

The Nature & Adventure Dressing Room is a complete outfit (7 accessories) to wear every day. It is perfect for imagining many stories with Coro...

Creating art is a great way to help yourself feel calm. There are no rules in art, so feel free to color outside the lines. Includes eight double-s...

This kid-friendly badminton set features oversized soft rackets and giant bouncy birdie balls that make back and forth play easy to achieve. Racket...

Albus Dumbledore™ wears a hat atop his long white hair. As the aged and wise Headmaster of Hogwarts, Dumbledore™ is dressed in a beautifully adorne...

Piks is a construction toy designed to stimulate children's development, concentration and creativity. The principle is simple: create the most ori...

For older children who enjoy dolls, the new Corolle Girls collection is a dream! Melody is a beautifully designed doll with the proportions of an o...